Forget Watts, think Lumens Live Mint Article
It’s the title of a fantastic article by Mr. Shekhar Bhatia, recently published in Live Mint (WSJ). Guess the timing of the article calibrates well with that of awarding Nobel Prizes for Physics to the inventors of LED Bulbs.
The article goes beyond the subject matter discussed, as to me personally it’s a transition of perspectives at a fundamental level that can have huge transformation effect!
Whether it is to do with winning a Nobel prize, saving millions of dollars on electricity bills, taking a giant leap towards keeping Mother Earth intact, etc., Or the least in getting ourselves stand corrected on right terminology to denote brightness!
I am glad to hitchhike on this catchy title to draw connections to my current venture idea in the Online marketplace space. Residential real estate is a sector that goes beyond pure numbers w.r.t. Contributing 5% to India’s GDP, 60 K projects across all metros, demand growth projections by 2020, blah, blah, blah...., It takes a prominent place @ an all emotional front in how the dream of every Indian to own a home getting realized.
As one might intuitively know, there are plenty of aspects attached to home purchase that goes beyond the realms of layman’s understanding, who is neither a qualified lawyer nor a civil engineer.
One can get trapped deep under layers of legal or technical terms such as FSI, Plinth, Carpet area, Super/Built-up area, UDS, title deeds, etc.,
As Shekhar puts it rightly, we ask for 100 Watts bulb thinking that we buy 100 (whatever equivalent) brightness, while factually Watts is a mere power consumption measure that’s not being asked for in the 1st place! LUMENS is the correct term for denoting brightness of a light bulb!
Likewise, do we ask (or look) for something that’s totally against our original home needs and in the process feel home buying as a daunting exercise?
Now how about a platform that helps to convert complex/elusive aspects of property's legal/technical into something that aid decision-making in resonance with a buyer's emotional & financial need? At the same time providing the competitive advantage to builders to rightly market their projects by highlighting the real value they offer, differentiating from their competitors?
Residential property market is one space where the above logic can extend beyond simple Legal or technical aspects to areas as diverse as live-ability, neighborhood, investment, sentiments, etc.,
I am very excited about this journey, as a strong feeling about the resultant “transition of perspectives” delivered through the web technology has enormous potential, even if it doesn't qualify for a Nobel Prize in Physics!
Forget Super Built-up, think Space! You can find my venture's Mobile Application (Play Store) - Clinch Deals
