Compare:
Landing pages are microsites, used temporarily for running Digital Campaigns unique to Promotional offers, Brand Surveys, Lead Generation, Micro Blogging, Traffic redirect to the main portal, etc.,
In the case of a Landing page for Lead Gen, upfront/bold highlighting of the USPs is very critical to convincing a user to leave his email address & contact no.
The more competitive the product's market is, the more challenging it gets in defining the USPs.
One simple way out is to compare few Landing Pages of competitors and identify the USPs used. It then gives a fair idea of striking off commonly used ones and generating some unique company-specific USPs.
The quality of USPs determines the Lead Magnet's success.
Contradict (Contrast):
Culinary shows of popular lifestyle channels would usually have an expert Chef tasting out the dishes. One of the key parameters he would be using if you had noticed, is separating out each of the ingredients and identifying how distinctly it contributes to the overall dish's taste.
The distinctive flavor and taste of a dish is an outcome of the right mix of ingredients, as well as reinventing new ingredients in a traditional dish. It then becomes a real speciality dish or Chef's special dish.
Create & Compete:
I used the above ideas of Compare & Contradict to derive a formula for innovation and disrupting the existing landscape.
Compare & Contrast helps in getting refreshingly new learning outcomes, which otherwise goes unnoticed with a passive attention span. When all key elements of a business are given this grind of Compare & Contrast, it paves the way for fresh ideas & new products, which could emerge as the challengers of the status quo.
Facebook's dull News Feeds & Likes based obsessions are fast fading out, as against the new rage over SnapChat’s less-than-10-Second-lifetime Snaps and Photos & Videos based Story.
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